Source: Soumyasanto Sen
Digital technology has transformed our consumer habits. This is not only true with the customer experience journey but also with the consumerization of HR. Consumerization of HR actually refers to creating a social, mobile, and consumer-style experience for employees inside the company in their entire employee lifecycle from stages selection to the separation process.
Today organizations are aiming to provide their people with positive touch-points at all stages of the employee lifecycle. Consumerizing the employee service experience can be a win-win scenario for both workforce and companies. The experience comes from consuming HR functions, job, leadership, and culture. And the last but not the least, the technology, workplace, and the digital experience.
The future of work. A topic that dominates the corporate agenda, headlines global conferences, and makes the biggest global think-tanks, such as the ILO or the OECD, set up working groups, with the participation of the brightest minds of policy and the business world to respond effectively and understand better the challenges that come with it. Are machines and AI going take all our work away? Is Amazon going to deliver our orders with the latest drone technology to our doors soon? Will 5G going to be available on our smartphones in the next year?
Questions, we all want answered.
One thing is certain: innovation and technology are changing the way we work and live in a rapid pace. Even the most obvious things, such as waking up in the morning or getting a ride midtown, have all completely got new meaning over the last couple of years.
The fast pace of modern life requires a high degree of flexibility, courage and emotional intelligence from employers and employees alike. The result is a constant need to adapt to new market conditions, the development of new forms of collaboration and last but not least, the fusing of human intelligence with artificial intelligence. In short, we find ourselves in perpetual beta.
What opportunities and challenges does this present to employers and employees? What will the working world of the future look like? How do we want to work in the future and who will decide?
We want to explore these issues in more detail taking our inspiration from the motto of the exhibition Zukunft Personal Europe 2018: “work:olution – succeed in permanent beta”. With this in mind, we are calling all bloggers to take part in the blog carnival: “How to succeed in permanent beta?” #permanentbeta.
Photo: spring Messe Management GmbH
With the warmer weather the conference season is also upon us. If you are like us, you are also looking forward to the events of the HRM conference calendar of 2018. Where is the most useful place to learn about the latest HR industry trends, get inspired by opinion leaders and network with like-minded professionals? The Zukunft Personal events, of course! On this blog we talk a lot about Zukunft Personal Europe, the international flagship conference and expo of the Messe Management events, but did you know that the organiser team pulls together several other top HR gatherings as well?
Photo: Thorben Albrecht
A podcast interview with Thorben Albrecht
In a one of a kind process, the German Federal government involved its 80 million citizens in co-creating the future of work. The process, which started in late 2014, involved experts, citizens, business, trade unions and artists, and culminated in a policy White paper at the end of 2016. Taking us into the details of Arbeiten 4.0, or Work 4.0 is Thorben Albrecht, Permanent State Secretary at the Federal Ministry of Labour and Social Affairs in Germany.
Anyone who followed the process since the beginning, perhaps at the annual Zukunft Personal HR exhibition in Cologne, where the Ministry and the stakeholders regularly presented the progress of the Work 4.0 dialogue, surely gets a sense of the forward-looking and innovative nature of this initiative. Perhaps one of the key aspects worth mentioning is the underlying motivating factor, namely not to let technological change shape the way people work and live, but to be more in control of these changes and trends, and find out first how do people want to live and work, and then ensure that technological change is an enabler for that.
I would like to start this post by asking you to take a moment to think about a number of experiences you had recently, along the next paragraphs:
Think back for a moment: when was the last time you experienced great customer service? Did you buy something online, or went to an actual shop? Did you receive all the information you needed, on time, to make the right decision? Were you able even online to ask questions and be directed to the product that is right for you?
Companies are under pressure to come up with innovations: strategic investments in holistically designed working worlds aim to strengthen competitiveness. In the exhibition area “Workplace of the Future | Design by HCD”, the Zukunft Personal is developing visions for the working world of the future in the Koelnmesse from 18 to 20 October. In cooperation with the company HCD Planungsgesellschaft, Europe’s largest exhibition for human resource management is giving visitors the opportunity to experience individual room and design concepts live for the first time on an area of more than 500 square metres.